Privacy Policy

1. Data Collector

Heart of Asia Trading Ltd / 亞洲之心貿易有限公司 (“Heart of Asia Trading”, “we”, “us” or “our”).

2. Purposes of Collection

We may collect personal data for responding to enquiries, customer and supplier relationship management, quotation and transaction discussions, import/export and logistics coordination, business administration, fraud and security prevention, legal compliance, record-keeping, and other purposes reasonably connected with an existing or prospective business relationship.

3. Categories of Personal Data

Depending on your interaction with us, this may include your name, company, job title, email address, telephone number, country or location, product interests, purchasing or supply requirements, correspondence, and technical data such as IP address, browser/device information and access logs generated by our hosting or security systems.

4. Period, Territory, Recipients and Methods of Use

Period: for as long as reasonably necessary for the stated purpose, the duration of the business relationship, and any period required for legal, accounting, tax, dispute-resolution or record-retention obligations.

Territory: Taiwan and, where necessary for international trading, sourcing, shipping, logistics or business communications, countries or territories in which relevant customers, growers, suppliers, logistics providers, professional advisers or service providers are located.

Recipients: Heart of Asia Trading personnel and, where reasonably necessary, customers, suppliers, growers, shipping/logistics providers, IT/hosting providers, professional advisers, banks/payment providers, insurers, and competent governmental or regulatory authorities.

Methods: electronic systems, email, telephone, business records, hosting systems and other lawful automated or non-automated means appropriate to the stated purpose.

5. Lawful Collection and Purpose Limitation

We collect and process personal data only for a specific purpose and where permitted under Taiwan law, including where there is a contractual or quasi-contractual relationship, where you voluntarily provide data after receiving the legally required notice and consent where required, or where another lawful basis applies. Personal data is used within the necessary scope of the stated purpose unless another use is permitted by law.

6. Your Rights

Subject to the Taiwan Personal Data Protection Act (PDPA), you may have the right to: (1) inquire about and review your personal data; (2) request a copy; (3) request supplementation or correction; (4) demand cessation of collection, processing or use; and (5) request erasure. These statutory rights cannot be waived or limited contractually in advance.

To exercise these rights, contact us using the details in Section 16. We may request reasonable information to verify your identity and the scope of the request.

7. Consequences of Not Providing Data

Providing information through our website or business communications is generally voluntary. However, if you do not provide information reasonably necessary to identify you, contact you, understand your enquiry, prepare a quotation, arrange a transaction or meet a legal requirement, we may be unable to respond or provide the requested service.

8. Enquiries and Communications

If you contact us through the website, email, telephone or another channel, we may retain and use the information you provide to respond and administer an existing or prospective business relationship.

9. Direct Marketing

If personal data is used for marketing as permitted by law, you may object to that use. Upon objection, we will cease such marketing use as required by applicable law. Where required, the first marketing communication will provide a way to object without charge.

10. International Transfers

Because we conduct international trading activities, personal data may need to be communicated outside Taiwan for legitimate business purposes. Such transfers remain subject to applicable Taiwan law and any restrictions imposed by the competent authority.

11. Security and Breach Response

We take reasonable technical and organisational security measures appropriate to the nature of the personal data and our operations to reduce the risk of theft, alteration, damage, destruction, loss, unauthorised disclosure or misuse. Where a personal-data incident triggers notification or reporting obligations under applicable Taiwan law, we will take the legally required response measures.

12. Service Providers

Where another service provider processes personal data on our behalf, we will seek to use appropriate providers and exercise supervision consistent with applicable legal requirements.

13. Cookies and Technical Logs

The current website may use technical functionality necessary to operate, secure and deliver the site. Hosting or security providers may generate server logs. If we later introduce non-essential analytics, advertising cookies or similar tracking, this policy and any required consent mechanism will be updated.

14. QR Code

Our contact QR code contains Heart of Asia Trading business contact details for your convenience. Scanning it does not itself provide us with your personal data.

15. Changes to this Policy

We may update this policy to reflect legal, technical or operational changes. The effective date above identifies the current published version.

16. Contact and Rights Requests

Heart of Asia Trading Ltd
亞洲之心貿易有限公司
Email: andrew@hoatrading.com
Telephone: +886 966 025 710
Website: hoatrading.com